Why did Kentucky fried chicken change there name to kfc?

"Fried" means cooked in hot oil. "Chicken fried" means battered and then cooked in hot oil. "Fried chicken" used to mean the same as "Chicken fried chicken." Then dishes like "chicken fried steak" became popular. So, although redundant, the term "chicken fried" was used to describe battered and hot-oil-cooked chicken as well.