How did Kimberly-Clark learn that its product has a use as a handkerchief?

Kimberly-Clark discovered that its product could be used as a handkerchief through consumer feedback and observations of how people repurposed its tissue products. Users began to utilize the soft, absorbent tissues not just for their intended purpose but also for personal hygiene and convenience. This insight led the company to market its tissues more effectively for these additional uses, expanding their product's appeal and utility.