Why were perms popular in the 60S's?

Perms became popular in the 1960s as a way to achieve voluminous, bouncy curls that reflected the era's bold fashion and youthful spirit. The rise of influential figures, such as models and actresses sporting permed hairstyles, further fueled the trend. Additionally, the cultural shift towards individuality and self-expression encouraged people to experiment with their hair, making perms a go-to style for many. The availability of new hair products and techniques also contributed to the widespread adoption of perms during this vibrant decade.