What strength did Skoda use to turn its brand weakness into an opportunity?

Skoda leveraged its initial brand weakness of being perceived as a low-quality, budget car manufacturer by focusing on enhancing product quality and design. The company invested in modernizing its production processes and aligning with Volkswagen's standards, which improved reliability and customer perception. Additionally, Skoda embraced its affordability by offering value-for-money vehicles that appealed to cost-conscious consumers. This strategic repositioning enabled Skoda to build a reputation for quality and practicality, transforming its image and expanding its market presence.