Who directed Dumb Ways to Die?

"Dumb Ways to Die" was directed by Yakkun Sakai and the animation was produced by the Australian advertising agency McCann Melbourne. The animated music video, released in 2013, was created as part of a public service announcement campaign for Metro Trains in Melbourne, Australia, aimed at promoting railway safety. The catchy song and quirky characters quickly gained popularity, leading to a franchise that includes games and merchandise.