Why is cartier brand so expensive?

Cartier is considered expensive due to its rich heritage, exceptional craftsmanship, and use of high-quality materials, including precious metals and gemstones. The brand has a prestigious history, having been established in 1847, and is known for its iconic designs and exclusivity. Additionally, Cartier invests heavily in marketing and brand positioning, ensuring that its products are associated with luxury and status, which further drives up demand and prices.