Globalization refers to the process of increasing interconnectedness and interdependence among countries, economies, and cultures, often facilitated by trade, technology, and communication. In contrast, customization involves tailoring products, services, or experiences to meet the specific preferences and needs of individual customers or local markets. While globalization promotes standardization and a unified global market, customization emphasizes local relevance and personalized offerings. Balancing both can enhance business success in a globalized world.
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