Why are Kwality Wall's and Ben and Jerry's competitors of baskin Robins?

Kwality Wall's and Ben & Jerry's are competitors of Baskin-Robbins because they operate in the same ice cream and frozen dessert market, offering a variety of flavors and products that appeal to similar consumer preferences. Kwality Wall's focuses on affordable and widely accessible frozen treats, while Ben & Jerry's targets premium ice cream lovers with unique flavors and a strong brand ethos. Together, they compete for market share and customer loyalty in both retail and scoop shop settings. Their diverse offerings challenge Baskin-Robbins' position as a leading ice cream brand.