Brand Awareness
Measures how well people recognize your brand.
Why it matters: High awareness increases the chance of being chosen in buying decisions.
How to track: Surveys, social listening, impressions, search volume for brand name.
Reflects how happy your customers are.
Why it matters: Satisfied customers return and refer others.
How to track: Post-interaction surveys, ratings (1–5 scale), feedback forms.
Shows how actively people interact with your content.
Why it matters: Engaged audiences are more likely to convert over time.
How to track: Likes, shares, comments, email open rates, time on page.
Asks: “How likely are you to recommend us?”
Why it matters: Indicates customer loyalty and Word-of-mouth power.
How to track: NPS surveys (scored -100 to +100).
Not just how many visit, but who they are and what they do.
Why it matters: Indicates if your marketing attracts the right audience.
How to track: Bounce rate, session duration, pages per visit.
How people feel about your brand (positive, neutral, negative).
Why it matters: Negative sentiment can damage reputation.
How to track: Social media tools, reviews, comment analysis.
Compare your visibility to competitors in your niche.
Why it matters: A larger share means more market influence.
How to track: SEO visibility, PR mentions, social presence.
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