What features should your trade show display include?

The first step is to gather and understand the requirements of the trade show. Some allow upright presentation boards, others do not. It's best to work within the limitations set by the trade show organizers. Successful trade show displays will include eye-catching elements like bright colors, clear and crisp text, and displayed prices. Displays need to be as consumer-friendly as possible, so walk around other trade shows and make a list of the booths you like and do not like, and figure out why you felt a particular way toward a booth. Always put yourself in the consumer's shoes - how would a potential customer view your booth, and does it make them want to purchase a product?