What is a traditional gift for a new baby?

I have found most people tend to buy necessities.. such as clothes, baby toiletries, even nappies in bulk. I tend to think that most people have most of the practical things that are needed, as we have so much information prior to the birth for example the sex of the child. When my son was born my close girlfriend gave me a weeks worth of meals - which was a great gift, and I have done that since for other girlfriends. This is a great idea, because eating is something that tend to forget to do in the first weeks, but is important to the physical and mental health of the family. My preference is a personalised teddy bear. This is what I give all of the new babies in my circle, it's something that can be given to the child and kept forever, played with or kept on the shelf.