Why do you think mythology references are popular with sports teams and businesses today?

One way the ancient Greeks honored their gods was by holding sporting contests. The largest took place every four years at Olympia, a city in southern Greece. Held in Honor of Zeus, this event was called the Olympic Games. Athletes completed in foo traces, chariot races, boxing, Wrestling, and throwing events.Only men could compete, because some men would be naked while doing some events. The Greeks held these games every four years for more than 1,000 years until the AD 320s