Why did Hammond choose to develop a amusement park with the technology instead of a pharmaceutical company?

Hammond chose to develop an amusement park featuring advanced dinosaur technology because he envisioned creating a unique entertainment experience that would captivate audiences and generate significant revenue. Unlike a pharmaceutical company, which would involve lengthy research and regulatory hurdles, an amusement park allowed for immediate public engagement and excitement. He believed that showcasing living dinosaurs would not only attract visitors but also establish a legacy of innovation and adventure. Ultimately, this decision reflected his desire for a bold and thrilling venture rather than a conventional business approach.