What are the bases for market Segmentation for kingfisher airlines?

Market segmentation for Kingfisher Airlines can be based on several criteria, including demographic factors (age, income, and occupation), geographic factors (urban vs. rural locations, domestic vs. international travel), and psychographic factors (lifestyle, values, and travel preferences). Behavioral segmentation can also be employed, focusing on customer loyalty, travel frequency, and purpose of travel (business vs. leisure). By analyzing these segments, Kingfisher Airlines could tailor its services and marketing strategies to better meet the needs of different traveler groups.