Why can't Nintendo and Sega just get along?

Nintendo and Sega have had a long-standing rivalry rooted in competition during the 1990s, when they were key players in the video game market. Their differing philosophies on game design, branding, and target audiences contributed to this animosity. Additionally, both companies have distinct identities and fan bases that they cultivate, making collaboration more complex. Although they occasionally work together on projects, their competitive nature often overshadows potential partnerships.