How might firm's management decide whether it should continue to invest in current known technology or in new but untested technology?

Firm management can evaluate the decision to invest in current known technology versus new untested technology by conducting a comprehensive risk-benefit analysis. This includes assessing the potential return on investment, the reliability and performance of current technologies, and the market demand for innovations. Additionally, management can consider the company's strategic goals, available resources, and the competitive landscape to determine if the benefits of pursuing new technology outweigh the risks associated with it. Ultimately, a balanced approach that considers both short-term stability and long-term growth potential may guide their decision.