What macro environmental factors have affected xerox's performance since the late 1990s?

Since the late 1990s, Xerox's performance has been significantly impacted by technological advancements, particularly the shift towards digitalization and software solutions, which diminished demand for traditional printing services. Economic fluctuations, including the 2008 financial crisis, also affected business spending on printing services and equipment. Additionally, increased competition from both established companies and emerging startups in the tech space further pressured Xerox's market share and profitability. Lastly, evolving customer preferences towards sustainable and environmentally friendly solutions have necessitated strategic adaptations in their product offerings.