In Modern Times due to competitive market importsnce of sales approach has increasedDefine current sales approach adopted by various companies?

The first modern approach is,

Partenering

Partnering -> Clearly understand and anticipate customer's need and as partner have moved from pure selling to mutually supporting role

Team selling -> Salespeople are expected to exceed their customers expectation. Must go beyond selling products and provide value added services for

Value Added Selling -> - For large customers with complex need, salespeople MUST work with other colleagues to provide coordinated approach. Conventional independent sales approaches do not meet large, complex purchasing requirements

Consultive Selling -> - Act as consultants, problem solver and MUST adapt their product or services to specific needs of customer