The rise in popularity of home baking?

Yes, because of the credit crunch people are baking at home much more because it is cheaper. Cooking Shows on TV may also be contributing to the rise is home baking, as well as the fact that people are becoming more concerned about their health due to heart disease and obesity. After the release of Meryl Streep and Amy Adam's "Julie and Julia", the sale of Julia Child's cookbooks has risen and there is a massive renewed interest in home cooking.