Why are there so many new business enterprises in the tertiary sector?

The growth of new business enterprises in the tertiary sector is largely driven by increasing consumer demand for services over goods, as lifestyles become more service-oriented. Advancements in technology facilitate the creation and delivery of innovative services, while lower barriers to entry allow entrepreneurs to establish service-based businesses more easily. Additionally, the rise of the gig economy and digital platforms has created new opportunities for freelancers and small businesses, further contributing to the expansion of the tertiary sector.