What are some advertising strategies?

There are so many advertising strategies out there. Below are just some common strategies:

• Persuasion/informative: Using comparative ads are very effective for this type of strategy because it shows the product in a better light in comparison to its competitors (or at least it should). This type of advertising is risky in that it may be seen as slander. An example of this is the Pepsi Coke blind taste test commercial.
• Fear appeals: this strategy attempts motivate consumers by emphasizing the negative consequences. An example of this is the anti-smoking commercials that highlight all the dangers of smoking.
• Classical Conditioning: pairing the products with something that consumers view in a favourable light or like is another strategy advertiser's use to market their product. An example of this is pairing a gorgeous woman with alongside the company's product, say a beer.
• Humour: one of the most common type of advertising appeals to peoples sense of humour, everyone likes a good laugh, though the advertising will not persuade the consumers to buy the product, it will get the consumers attention. It is important however to link the product well into the humour because often people only remember the humour and not the product.
• Endorsement: Having celebrities represent the product grains the attention of fans of the celebrity. This method is similar to classical conditioning where you are associating your brand with a favoured object.