In the 1920s, the new consumer society primarily benefited the middle and upper classes, who enjoyed increased disposable income and access to a wide range of consumer goods, from automobiles to household appliances. However, many working-class individuals and rural populations suffered due to stagnant wages and economic disparities, which left them unable to partake in the consumer boom. Additionally, marginalized groups, including women and racial minorities, often faced limited opportunities and systemic barriers that excluded them from fully enjoying the benefits of the era's prosperity. Overall, the decade highlighted significant social and economic inequalities that persisted beneath the surface of consumerism.
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