What are small and medium enterprise in Travel and Tourism?

Small and medium enterprises (SMEs) in travel and tourism refer to businesses that operate on a smaller scale, typically defined by the number of employees or annual revenue. These can include local travel agencies, boutique hotels, tour operators, and restaurants that cater to tourists. SMEs play a crucial role in the industry by providing personalized services, promoting local culture, and contributing to economic growth in their communities. Their agility allows them to adapt quickly to changing market trends and consumer preferences.