How does the concept of elasticity of demand impact pricing strategies in the market?

The concept of elasticity of demand influences pricing strategies in the market by helping businesses understand how consumers will react to changes in prices. If demand is elastic, meaning consumers are sensitive to price changes, businesses may need to lower prices to increase sales. If demand is inelastic, meaning consumers are less sensitive to price changes, businesses may be able to raise prices without losing customers. Understanding elasticity of demand helps businesses set prices that maximize profits and maintain competitiveness in the market.