What is environmental marketing?

Environmental marketing, also known as green marketing, refers to the practice of promoting products or services based on their environmental benefits. It involves strategies that highlight sustainability, eco-friendliness, and social responsibility, appealing to consumers' growing awareness of environmental issues. Companies may focus on reducing their carbon footprint, using sustainable materials, or supporting ecological initiatives to differentiate themselves in the market. Ultimately, environmental marketing aims to align business practices with consumer values regarding environmental stewardship.