What is the origin of the phrase Martinizing cleaning?

The phrase "Martinizing" comes from the name of the Martinizing dry cleaning process developed by the Martin Clothing Company in the 1940s. It refers to a specific method of dry cleaning that uses a solvent called perchloroethylene, which is known for its effectiveness in cleaning delicate fabrics without damaging them. The term has since become synonymous with high-quality dry cleaning services. The brand's name has evolved into a verb, representing the cleaning process itself.