How could a store selling new furniture project a value based retail image?

A store selling new furniture could

project a value based retail image by presenting a proper image to

its market of customers. The components of a firm’s image are its

target market characteristics, retail positioning and reputation,

store location, merchandise assortment, price levels, physical

facilities, shopping experiences, community service, advertising,

public relations, personal selling, and sales promotion. For a

store selling used furniture it could project a value based retail

image by considering less dramatic components of the firm’s image.

A web site could project a value based retail image by making their

site easy to navigate and have lots of useful information about it

for the viewer. The viewer must be thought of first to do this.