Did Physicians Mutual launch 'We're here when you need us' in 1980?

physicians mutual introduced its we're here when you need us campaign in1980.

the first ad to air is mary tyler moore talks about physicians.

in which the band Alabama performs the jingle in the early commercials.

[we fade in on mary tyler moore looking at the camera]

i guess the doctor knows that physicians mutual is there, but sometimes that physicians mutual is there for you.

[camera zooms in on mary's face as she continues talking when she holds her information kit]

you know how doctors do that, because that's the way it should be, so call this number and we'll send you this free information kit.

[music begins to play as mary tyler moore finishes talking]

remember, physicians mutual is there for you to do with us.

[we fade to a black background where a physicians mutual logo is animated on screen]

[alabama] we're here when you need us, physicians mutual.