Explain the demographic segmentation based on age of the consumer?

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1189759

2026-09-07 18:10

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Demographics originates from the Word "demography" which means the study of population. the population can be divided into into age, gender, income, and family lifecycles amongst other variables.

As people age their needs and wants change. Some organisations devolop specific products aimed at particular age groups, for example nappies for babies, toys for children, clothes for teenegers and so on

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