What is the name for the religious rival that swept through the colonies beginning in the 1730s?

The religious revival that swept through the colonies beginning in the 1730s is known as the Great Awakening. This movement emphasized personal faith, emotional experiences, and a direct relationship with God, challenging established religious institutions and practices. Key figures, such as Jonathan Edwards and George Whitefield, played significant roles in spreading its influence across the American colonies. The Great Awakening significantly shaped American religious life and identity.