Why did Walt Disney build Disneyland Paris?

Walt Disney built Disneyland Paris to expand the Disney brand into Europe, tapping into a new market of potential visitors who could experience the magic of Disney closer to home. The park was designed to combine the enchanting storytelling and immersive experiences characteristic of Disney parks with elements that resonate with European culture. Additionally, it aimed to boost tourism in the region and provide economic benefits to France. The project also reflected Disney's vision of creating a place where families could enjoy shared experiences together.