Why hair should be kept damp during the setting process?

Keeping hair damp during the setting process helps to ensure that the hair retains moisture, which allows for better flexibility and moldability. Damp hair can also absorb styling products more effectively, leading to improved hold and definition of curls or styles. Additionally, moisture can help reduce frizz and enhance the overall finish of the hairstyle. Overall, dampness aids in achieving a more polished and long-lasting result.