What are the uses of SEO?

SEO promotes your website in search engines, so when someone searches for a product or idea that you have on your website, your site will be more likely to appear in the first pages of the search (and thus actually receive traffic) than the other billions of websites with content similar to yours.

Also, Following are major uses:

1. It helps in getting better ranks in Search Engines thereby increasing the visibility of a page to the world wide audience.

2. It helps to get more visitors to the site and so increases the chances of sales

3. It helps create a brand popularity as against competition