Why jollibee considered in regular foreign marketing phase?

Jollibee is considered in the regular foreign marketing phase because it has established a significant presence in various international markets, adapting its menu to local tastes while maintaining its core brand identity. The company actively engages in strategic marketing and distribution efforts to build brand awareness and customer loyalty outside the Philippines. Additionally, Jollibee's expansion into countries like the U.S., Canada, and several Asian nations demonstrates its commitment to sustained international growth and market penetration.