What refers to standards of conduct and moral values of a firm?

The standards of conduct and moral values of a firm are typically referred to as its "corporate ethics" or "business ethics." These principles guide the behavior of the organization and its employees, influencing decision-making and interactions with stakeholders. Establishing a strong ethical framework helps promote integrity, accountability, and trust, both internally and externally. Ultimately, corporate ethics shape the organization's reputation and can impact its long-term success.