When and where did subculture start?

The concept of subculture emerged in the early 20th century among sociologists studying groups with distinct beliefs and customs within a larger society. It gained prominence in the 1950s and 1960s with the rise of youth countercultures in the United Kingdom and the United States, such as the beatniks and hippies. These subcultures often formed in urban centers like London and New York as a form of resistance to mainstream norms.