Why have we seen more evidence of widespread ethical marketing dilemmas within firms today?

The rise of digital marketing and social media has amplified consumer awareness and scrutiny, making it easier for unethical practices to be exposed. Additionally, the increasing competition in many industries drives firms to prioritize short-term gains over ethical considerations. Moreover, evolving consumer expectations demand greater transparency and accountability, pushing companies to navigate complex ethical dilemmas more frequently. As a result, firms are facing heightened pressure to balance profit motives with ethical responsibilities.