What type of business is most likely to use the cutting out the middle man business model?

Businesses that typically use the "cutting out the middleman" model include direct-to-consumer (DTC) brands, e-commerce platforms, and manufacturers selling their products directly to customers. This model is popular among startups and small businesses that leverage technology to reach consumers online, thus reducing costs and increasing profit margins. It is also common in industries like food and fashion, where producers aim to deliver fresh products directly to consumers without intermediaries.