Which market coverage decision does Tesco Homeplus use?

Tesco Homeplus employs a selective market coverage strategy. This approach allows Tesco to target specific Demographics and regions where it can effectively compete, focusing on urban areas with higher foot traffic and demand for convenience. By carefully choosing locations, Tesco Homeplus can optimize its resources and tailor its product offerings to meet the preferences of local customers. This strategy helps enhance customer satisfaction while maintaining operational efficiency.