Event management and 5c's of anyone event and how can we redesign and resell that event?

The activities required for marketing and managing events require certain steps to be followed that can be called the five C's of events. The First is conceptualization of the creative idea and ambience followed by the costing i.e. calculation of cost of production and margin on the event. Canvassing, for clients and sponsors, customers, audience and networking is the next step. Based upon the preferences of the customer's and the marketing objectives of the organization, customization of the concept is required. Finally, the most important part of event management is the execution of the event as planned. We term this activity as carrying - out the event.