How marketing a service differs from marketing a product?

There are many differences in marketing a product compared to a service. One difference is that with a product, it is generally something the consumer can touch. Services are more based on creating an end result. Another difference that is normally found in marketing a service compared to a product is the guarantee. It is harder to guarantee a service, although it can be done, while it is fairly easy to guarantee a product. Another big factor is cost. Pricing products is easier than pricing services. For example, one copywriter may charge $250 for the service of writing a sales letter while another copywriter may charge $10,000 to write a sales letter. Which service is better? What is the price based on? How does one copywriter justify charging $250 and the other justify charging $10,000? It can be based on experience and proof of being able to generate the results the consumer wants. Service is more psychological marketing. ---- Hi.. Service marketing is tougher since you are selling an intangible thing to an individual and since the customer cannot view it therefore it gets difficult to convince him to buy. However, product marketing customer can touch the product and it gets easier for you to convince the customer to buy your product -- Ketan Verma