Why is Hilux so popular?

Hilux is used as a pick up truck, it looks good and has a SUV stance. Moreover it is an air conditioned pick up truck. Hence many prefer to use as a passenger vehicle than a commercial pick up truck. The cabin space is nicely done and has a bit of sophistication in it to make ride comfortable. The top of the range Toyota Hilux 4x4 is priced competitively even with all features.