If a company uses the marketing concept as a philosophy of business or as a way of running the business-what does this mean?

the marketing (orientation) concept philosophy is the achievement of corporate goals through meeting and exceeding customer saisfaction better than the competitors. It can be split 3 ways. 1. customer orientation: where corporate activities are focused on consumer satisfaction 2. intergrated effort: where all the employees accept responsibility for fullfilling customer satisfaction 3. goal achievement: where coporate goals are achived through customer satisafaction, so where customer satisfaction IS profit. This philosophy is just one of five concepts in the developement of marketing, and enables the company to follow a set of guiding principles to give some focus to combine efforts.