How can companies best use social media as a marketing platform for their product?

Using a good content marketing platform makes it easy for you to find meaningful content to engage your audience and publish it directly to blogs, social media feeds, or newsletters. One great content marketing platform is Opentopic, their software allows you to content discovery, content curation, content publishing, content analytics, and newsletter creation to cover all your content marketing needs. Also once your content is live, their analytics capabilities will help you evaluate and monitor engagement and performance to make content marketing work for you.