A sample is a smaller group selected from a larger population. It may be to costly and time consuming to carry out the study on the whole population so the researchers choose a sample and often generalise results.
A sample frame is the list of people from which a sample for the study are selected. It is only carried out on the target population that the researcher is interested in studying. For example finding data on just school children would not involve the the whole population only children in schools.
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